AMG Pump Rentals has unveiled a strategic brand evolution and the launch of an Innovation Division that together, reflects its expanding capabilities and renewed focus on smart, end-to-end water management solutions. With decades of trusted experience, AMG continues to support critical infrastructure and resource projects across Western Australia — now with a stronger, more defined offering.
This evolution includes a refreshed company tagline, refined business communications, and a clear articulation of new and expanded service offerings. The aim: to ensure clients clearly understand the full value AMG brings to their projects — from water planning and asset deployment through to emergency response and technical system design.
Introducing AMG Innovation Division
A key highlight of the brand evolution is the launch of AMG Innovations, a specialist division focused on solving complex water management challenges through advanced technology and bespoke solutions. This new arm of the business drives system efficiency, improves environmental outcomes, and ensures AMG remains at the forefront of industry standards.
Expanded Service Offering
To complement the Innovations Division, AMG Pump Rentals has broadened its scope of services to include:
- Turnkey design, installation, and technical support
- Sustainable borefield development & yield testing
- Intelligent dewatering and groundwater management
- Custom flood mitigation systems
- Emergency water response assets and planning
- Consulting: Pump application, efficiencies and water systems
- Sales
- Asset servicing, maintenance & repairs
- Project support
- Water treatment & filtration
A Clearer, Smarter Approach
This Strategic brand evolution and the Innovation Division launch represents more than a visual update — it’s a sharpened focus on smarter outcomes, clearer communications, and innovation-led service delivery.
“Our clients trust us to simplify complexity. This evolution ensures we communicate our full capability clearly and deliver high-value results through innovation, experience, and exceptional service,” said Founder Mike Lane
Stay tuned as AMG Pump Rentals continues to lead with clarity, confidence, and capability in everything water.
